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Custom Hats

Custom Hats. Whether you need custom snapbacks for your bartenders and waitstaff or a custom fitted hat for your restaurant’s softball team, STL Shirt Co. is here to help. Using state-of-the-art embroidery machines and the latest software to create your designs, our talented team can deliver the best in St. Louis-area custom hats.

Sturdy and stylish, our custom hats run the gamut — from trucker hats, strapbacks, and flatbrims to dad hats, five panels, and visors to beanies, toques, and buckets — STL Shirt Co. designs and embroiders them all. Call us today at 636-926-2777 or contact us online.

“Shirt” may be in our name, and we certainly enjoy designing and printing them, but we just don’t stop there. We love talking custom hats, and we’ve been doing it for over 45 years. We are a locally owned and operated union screen printing company in St. Louis. We pride ourselves on our baseball hat collection — including the likes of venerable minor league teams Richmond Flying Squirrels, Montgomery Biscuits, Macon Bacon, Savannah Sand Gnats — almost as much as on providing fast turnaround times on orders and being a place that customers can turn to time and again for their custom apparel and design needs. We care about what we do, and we hope it shows.

We are centrally located in the Midwest, just outside of St. Louis. If you are located in or near St. Louis County, you are welcome to visit our shop and meet with us to design the perfect plan for your custom hats. If you happen to live in any other great locale across the country, no sweat. We are happy to virtually meet you and look forward to being your go-to shop for custom hats. Submit your request for a quote or call us to place your order now at 636-926-2777 and take advantage of our prioritized shipping.

custom-hats | STL Shirt Co.

Custom Hats From STL Shirt Co.: Where Do I Start?

We want to provide the best in custom hats — give you something you just don’t see anywhere else, but at a price you can afford. We have various types of styles, materials, and options for your custom hats. Say you want a multi-colored snapback with a distressed design? We’re game. Maybe you’d prefer custom dad hats with an additional design on the side panel and an off-color bill and under peak? Or you and your cousins have a bunch of blank lids just begging for a logo for your upcoming family reunion? We’re on it. Our design team is always available to help you figure out what you need at every stage of the process. We understand that ordering custom hats can seem daunting at first, so our staff is available to make it easier.

Whether you need 20 custom hats or 2,000 embroidered, STL Shirt Co. is the shop for you. Obviously ordering custom hats in bulk is more cost efficient, but, if you have fewer than 20 in your order, give us a call at 636-926-2777 and we may be able to work something out.

We began providing full-service screen printing in St. Louis in 1975. Over the years, our services have expanded to include:


Do Custom Hats Work For Promoting My Business?

Are you looking for a promotional item that will make your business stand out in the crowd? STL Shirt Co. will help you promote your business with custom hats. With a wide array of styles, custom hats are great promo items for various events, giveaways, trade shows, sports teams, as well as recruiting events and new hire packages. To add even more value, 81 percent of people that get a promotional hat keep it for more than a year, and 40 percent keep it for more than 10 years. Moreover, 83 percent of people are more likely to do business with a brand that gave them a custom hat.

Brand your employees and promote your business. Creating custom hats that look cool is a great way to enhance your brand. Employees and customers will want to wear your custom hats just because of the way they look. More custom hats on more heads on more people around town means more exposure for your business. When your brand gets bigger, you will find that more and more often, when people do need the service that your business provides, they think of you first.

Custom hats provide some of the highest returns on your marketing investment with around 3,400 average impressions throughout their lifetime. Custom hats not only create these long-lasting impressions, they can also be designed and produced quickly by our professional staff to meet tight deadlines. STL Shirt Co. offers a wide variety of custom hats that work for any industry. Many restaurants, hospitals, and service companies need a polished, unified look for their team. We make custom hats and other gear for our neighbors — Local 562 plumbers and pipefitters union, as well as several other trusted vendors.

What Are the Different Types of Custom Hats?

Hats have been around forever, and we’ve seen new styles and trends come and go and come back. Whether you are following trends or following what you think is best for your brand, the style is up to you. We would love to talk about your ideas for custom hats. Give us a call at 636-926-2777 or contact us. There are tons of options; here are a few:

  • Baseball Hats
  • The baseball cap became popular as far back as 1860 when it was first worn by the Brooklyn Excelsiors, a team that went onto to become the Dodgers. More than 40 million baseball hats are sold every year, accounting for more than 80 percent of all hat styles in the U.S.

  • Snapbacks
  • New Era Cap in New York City changed the game with snapbacks. The brim is flat and wide, while the front panel is hard, preshaped, and almost at a 90° angle, making it ideal for large, in-your-face designs. Custom snapbacks became synonymous with hip hop in the early ‘90s.

  • Dad Hats
  • Your old man can be embarrassing sometimes, but he likes what he likes in custom hats. This style, which became popular in the ‘90s, has a slouchy, unfitted look. As opposed to snapbacks, dad hats have round, preshaped brims and soft front panels that are angled backwards.

  • Trucker Hats
  • Trucker hats, also called netback hats or mesh caps, date back to the ‘60s. Companies that dealt with farming and feed stores gave out custom hats to truck drivers and farmers. The hats gradually became popular among rural dwellers, because they could fit anyone, before dying out in the ‘90s. The trucker hat came roaring back in style in the early 2000s though, worn by the likes of Britney Spears, Ashton Kutcher, and Justin Timberlake.

  • Visors
  • Tennis stars, golfers, softball, and volleyball players all wear visors, due to their lightweight. Visors protect the face and eyes from sunlight, as a cap or hat do, but being crownless allows for airflow to cool the head.

  • Beanies
  • Definitely the warmest option among styles of custom hats, not to mention practical — warmth escapes your body through your head, right? Whether your beanie is cuffed, slouched, or a pompom on top, these custom hats are a must for chilly weather.

  • Bucket Hats
  • Bucket hats are about as ‘90s as it gets, but they were actually invented in Ireland in the early 1900s. A wide variety of people love these loose-fitting hats because they are comfy, quirky, and a good way to shield your head from the rain.

For the St. Louis area’s best in custom hats, feel free to request a quote or call us at 636-926-2777.

What Fabrics Are Used in Custom Hats?

Each style has many options regarding fabric availability. The type of fabric can lend toward the functionality of your custom hats or a look you had in mind. Hat materials are important to not only the look and style, but the environment in which they will be worn. Beanies are typically made from acrylic, acrylic mixed, or merino wool. Here are some of the fabrics most used in custom hats:

  • Cotton Twill
  • Nylon
  • Canvas or Waxed Canvas
  • Premium Wool
  • Speckled Tweed Wool
  • Corduroy
  • Ripstop Cotton
  • Suede
  • Polyester

custom-hats | STL Shirt Co.

The Area’s Best in Custom Hats | STL Shirt Co.

Whether you have your design in hand, or need one of our skilled designers to take the reins, STL Shirt Co. can have your custom hats ready to show off and take your brand or team to the next level. From using the highest quality thread and the newest embroidery machines to providing friendly and helpful customer service, STL Shirt Co. is committed to supplying the best custom embroidery services in the Greater St. Louis area.

Call us today at 636-926-2777 or contact us online.


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